Self Delusion Co | Aesthetic Graphic Hoodies, Tees & Confidence Wear | Self Delusion Co

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Where Confidence Becomes Your Aesthetic.

Designed for the ones who choose growth, delusion, and becoming that version of themselves.

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Best Sellers

You Are Enough Floral Hoodie

On Sale

You Are Enough Floral Hoodie

$75.55 USD

$75.55 USD ~~$139.98 USD~~

Unisex Heavy Blend™ Hooded Sweatshirt

On Sale

Unisex Heavy Blend™ Hooded Sweatshirt

$49.97 USD

$49.97 USD ~~$69.97 USD~~

Strawberry Patch Crewneck Sweatshirt

On Sale

Strawberry Patch Crewneck Sweatshirt

$73.02 USD

$73.02 USD ~~$149.99 USD~~

Delusional Confidence Sweatshirt

On Sale

Delusional Confidence Sweatshirt

$44.96 USD

$44.96 USD ~~$69.97 USD~~

Pink Butterflies "Blooming" Crewneck Sweatshirt

On Sale

Pink Butterflies "Blooming" Crewneck Sweatshirt

$69.97 USD

$69.97 USD ~~$149.99 USD~~

Vintage Open Book Mountain Hoodie

Vintage Open Book Mountain Hoodie

$73.99 USD

$73.99 USD

Vintage Red Car 'RETRO' Hoodie for winters

On Sale

Vintage Red Car 'RETRO' Hoodie for winters

$75.55 USD

$75.55 USD ~~$139.00 USD~~

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Self Delusion Co

Made for Your Becoming Era

For the dreamers, the doers, the ones rewriting their story. Each piece is crafted to bring comfort, mood, and meaning into whatever chapter you’re in.

Delulu? Maybe. Growing? Always.

Style that lets you step into the version of you that feels right.

Shop Freshly Delulu →

The Delulu Edit

Hoodies

Sweatshirts

Totes Bags

T-shirts

Style That Moves With Your Energy

Pieces designed for your mood, your era, your evolution.

Minecraft Overlap Pullover Pixel Bee Hoodie

On Sale

Minecraft Overlap Pullover Pixel Bee Hoodie

$89.00 USD

$89.00 USD ~~$129.67 USD~~

Pixel Cherry Blossom Sakura Hoodie

On Sale

Pixel Cherry Blossom Sakura Hoodie

$68.98 USD

$68.98 USD ~~$129.00 USD~~

Minecraft Overlap Pullover Pixel Bee Hoodie

What People Are Saying

Maya R.

Love it so much

"Every time I wear something from Self Delusion Co, I get stopped and asked where it’s from. The quality, the fit, the vibe chef’s kiss!"

Alyssa T.

My favourite

"Finally a brand that feels like me! Cute, comfy, and a little bit extra… just how I like it."

Jade P.

Obsessed with Delulu

"Obsessed is an understatement. These pieces make me feel like the main character every single day."

Sophie L.

Just wow collection

"It’s like they read my Pinterest board and made it real. I’ve never loved my wardrobe this much."

Wherever You Go, Your Energy Follows

Delivered straight to your door- no crowds, no pressure, just pieces that feel like you.

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